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QIWI Advertising is an effective media platform in the QIWI payment terminal interface. According to COMCON, payment terminals are the fourth most effective channel of communication with consumers.
Besides their main function – the purchase and payment of goods and services – QIWI terminals have an advertising interface that allows companies to achieve contact with terminal users during the payment process.
The QIWI advertising system has the ability to place information on 10 advertising platforms simultaneously, ensuring contact with the potential consumer in each individual scenario. While making a payment, the user follows a specified command sequence and sees various pages of the interface. On pages such as the category page and operator selection, confirmation, payment processing and payment completion, there are informational banners. The majority of them are linked to a promotional page with additional information about the advertised goods or services.
Moreover, the user can also be engaged through special features provided by the QIWI Advertising system:
- Direct sales
- Registration of promo codes
- Organization of surveys
- Collection of personal information
- Prize drawings
- Discounts and much more!
Benefits:
- Broad geographic coverage;
- Interactivity. Users are able to obtain additional information by clicking on the advertisement or by leaving a request specifying their mobile phone number for further communication;
- Low cost of contact (in comparison with other media platforms such as TV, outdoor advertising, and transport advertising);
- Convenient statistical collection, available from the moment of the company’s launch on QIWI.
Facts about QIWI advertising:
According to “Payment Terminals. 2009: The Fourth Wave”, a market analysis completed by the media research company COMCON, QIWI Advertising is among the top five communication channels with consumers, trailing behind only TV, outdoor advertising and transport advertising. QIWI Advertising was ahead of radio by 1% and internet by 30%.
According to data collected by TGI-Russia, in 4Q 09, QIWI’s market share was 67% of weekly payment terminal users. This is 13% more than its share in 4Q 08.